We were born in the 2005, in the heart of the productive Tuscany, where the art craft knowledge melts with an innate passion for beauty and harmony.

Our headquarter is located in an ancient wool mill hidden in the historical city center  of Prato, the Lanificio Campolmi , an old 19th Century factory, a place with a very  strong textile vocation that now has become the “Museo del Tessuto” (textile  Museum). Our inspiration originates here, from here we set out to discover new ideas and  possibilities to be realized, yarns by yarns. Our job, in fact, is a creative process made of new territories to explore, to achieve  unedited results each time.

Pamela Vettori

«Each project is a new creative challenge»

The granddaughter of the Arch. Giovanni Michelucci ( one of the greatest Italian  architecte of the 20th Century ) she grew up in a very stimulating and cultured  environment.  

She inherited her passion for fashion from her female family line: when she was a  kid her favorite play was rumming through her grandmother’s chest of drawers  looking for laces, buttons and embroidery. Her fascination for yarns and fabrics was  born exactly in that moment. 

After her studies in foreign languages and literatures at the University of Florence  she starts to work, in the spinning trade and she becomes Production Line  Commercial Director for Gruppo Radici, and international Nylon Yarn Company. Then  she moves to Gruppo Lineapiù Spa based in Prato, where she is the PD Director for  luxury textile accessories.  

In 2005 she founds the company 18 Store in partnership with Enrico Chiaramoni, and  she is in charge of the Design Studio and the customization of products.  

Always traveling abroad to collect new ideas and suggestions, she works in contact  with the design offices of the most important international brands.

Pamela Vettori

«Each project is a new creative challenge»

The granddaughter of the Arch. Giovanni Michelucci ( one of the greatest Italian  architecte of the 20th Century ) she grew up in a very stimulating and cultured  environment.  

She inherited her passion for fashion from her female family line: when she was a  kid her favorite play was rumming through her grandmother’s chest of drawers  looking for laces, buttons and embroidery. Her fascination for yarns and fabrics was  born exactly in that moment. 

After her studies in foreign languages and literatures at the University of Florence  she starts to work, in the spinning trade and she becomes Production Line  Commercial Director for Gruppo Radici, and international Nylon Yarn Company. Then  she moves to Gruppo Lineapiù Spa based in Prato, where she is the PD Director for  luxury textile accessories.  

In 2005 she founds the company 18 Store in partnership with Enrico Chiaramoni, and  she is in charge of the Design Studio and the customization of products.  

Always traveling abroad to collect new ideas and suggestions, she works in contact  with the design offices of the most important international brands.

Enrico Chiaramoni

«Each month we interpret the international fashion trends in order to offer tailor  made collections to our customers»

After his studies, he immediately begins to work in the clothing business, that  fascinated him since he was a boy. 

Thanks to his long-lasting experience as Sales Director for the most fashionable retail  stores, he becomes first Agent and then Commercial Director for Gruppo Lineapiù. 

Here he meets Pamela Vettori and in 2005 they decided to found 18 Store in  partnership. 

Today he deals with the production lines, the relationship with customers and the  marketing of the products to the most important international fashion companies.